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How Do You Handle Telemarketing
Calls?
Baltimore Business Journal - Jan. '99
| "I recognize that telemarketing is a viable marketing
tool to help companies reach prospective customers or as a method for customer follow-up.
While I can't say I enjoy getting solicitation calls, I recognize that they are a
necessary part of business. Because of that, I make an effort to treat these
businesspeople with the same courteous, professional manners as appropriate in any other
business transaction. I do think, however, that for telemarketers to be treated courteously, they must be courteous as well. It is important to make sure the callers are well informed and professional. As I incorporate tele- |
marketing into my own marketing strategy, as a follow-up to direct mail regarding new software, I will interview the telemarketers and train them so they are helpful, not invasive. In this way, I think we will increase the likelihood of people listening to them and giving the product a chance. |
Management Ultimate Solution, Inc.
6851 Oak Hill Lane, Suite 102
Columbia, Maryland 21045, U.S.A.
Phone: 443-259-0091 Fax: 443-259-0095
e-mail: info@musinc.com website: www.musinc.com
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